
This week
Daniel Meadows, a lecturer at the university, spoke to us about the democratisation of the media and what he sees as the future for the online world. For the past four years he has been working on a project called
Capture Wales for the BBC, which involved helping people record digital stories about an aspect of their life.
He felt this was
democratisation of the media as the public could tell their stories and yet there was no money to be made from it. While I appreciate the premise of the project, "The age of 'doing' media to people is over", I did not see its worth in the information sphere. I think the project would be more beneficial for community development than anything else.
While Daniel may argue Capture Wales is the essence of a free media, I would question its ability to keep up with the pace of today's online world. There has only been 1,000 stories archived from the projects six-year history and it has been confined to Wales. Therefore, I would question whether this type of project has a home at the BBC when there are so many other better known sites providing a similar service.
Daniel would argue that the other players in this field of "scrap-book TV" are doing the exact opposite of media democratisation.
YouTube was recently sold for $1.5b and was premised on the idea of attracting advertisers to its young audience.
MyTV, Trouble Television's user generated show, might claim to be "Your TV - You made it, you watch it", but Trouble are no doubt making money from advertisers attracted to the show. However, I would disagree with Daniel that making a profit from these sites somehow affects their content. People are still able to voice their opinions and post aspects of their lives as they are in Capture Wales.
So will there ever be democratisation of the media as Daniel sees it? I don't think so. While User Generated Content may be on the rise, big media organisations will always find a way to make money out of it. I think most independent producers would find it hard to turn down a big sum of money if they were on to the next big thing.